gatehouse partners
Gatehouse Partners makes it easy to invest in the real estate development projects of their sister company Gatehouse Design + Developments. The goal for Gatehouse Partners was to create a brand that conveyed a clear statement of quality, credibility, and the strength to forge consumers’ paths into a transitioning new crowdsourcing real estate investing environment in Canada.
As the in-house graphic designer for Gatehouse, I lead the design on the sales and marketing materials for the new company, based on in-depth research and targeting done by a marketing consultant brought on board to help with the launch.
Client
Gatehouse Partners
Year
2023
Creative fields:
Digital & Print Marketing Design,
Web Design, Project Management
target audience
dividend >
Those looking to generate extra income.
differentiate >
Those looking to diversify their existing portfolios.
down payment >
Those looking to save towards a down payment and purchase after investing.
gatehouse partners represents a new generation of canadians that see value and purpose in its real estate economic potential.
shared value insights
what we needed to pay attention to to attract the right audience >
effectiveness
security
quality
credibility
trustworthiness
brand goals
awareness >
Develop a strong, memorable and distinctive brand for both the fund and the developments.
stand out >
Distinctive and elevated brand to stand out and match the differential offering of the product.
credibility>
Create a reputation within the industry as an investor to hold confidence in.
motivate sales>
Develop a sales centric brand and web platform to convert interested parties to long term investors.
competition
In a market filled with competitor brands vying for attention, Gatehouse’s foremost goal is to establish their brand as distinct and captivating. By emphasizing their unique value propositions, delivering exceptional quality, and consistently exceeding customer expectations, they aim to craft an exceptional brand experience that stands out against their competition.
